9.15.24
In an effort to align both a UFA & new WUL expansion team as a more cohesive look and physical presence in local sports, the organization decided to invest in a deep dive into the history of Ultimate Frisbee in Oregon, as well as the local culture and voice of fans, to build brands that elevated both teams together. We began a journey with Fiction, an Oregon based branding firm, to explore possibilities for both teams.
Through listening to ultimate players and just general fans of live sports in the area, it became clear that a tie to the beautiful outdoor world of Oregon and the strong community aspect of the sport would be critical building blocks to the future of both brands.
After several months of listening and research, two well-respected local players were shown (6) different options that passed through several critical filters and they provided excellent feedback. Through all of that, we are proud to announce Steel as the new name of Oregon professional ultimate in the UFA.
Full branding with logos, jerseys, and merchandise are coming later this fall!
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